The analysis of the pharmaceutical market of vitamin remedies for hair, nails and skin in the Ukraine

Abstract

Aim: The research of the range of vitamins for hair, nails and skin on the Ukrainian pharmaceutical market. Materials and Methods: The market research of vitamins for hair, nails and skin in Ukraine covers an analysis of demand, main manufacturers, competitive environment and consumer preferences. The also observes the pricing trends, distribution channels, and the impact of economic factors on consumer demand. When performing the tasks of the work, the following methods were used: bibliographic, graphic, marketing research, analytical-comparative, mathematical, systematization and generalization.