Media E(ects and the Narrative Approach to Counterpropaganda. A Media Psychology Perspective

Abstract

This article examines the multifaceted relationship between media coverage and public perception of war, highlighting the significant impact of media e:ects theory in understanding how war narratives influence individual and collective attitudes, emotions, and behaviors. Through a detailed exploration of the framing and perception of conflict, the psychological impact on audiences, the influence of public opinion and policy, the role of social media in information warfare, and the potential for media to foster solidarity and mobilization, this analysis provides a comprehensive overview of the dual nature of media's role in both propagating and mitigating conflict. It addresses the ethical challenges faced by journalists and media outlets in war reporting and underscores the importance of critical media consumption among audiences. The narrative approach to counterpropaganda is proposed as a strategic method for combatting misinformation and enhancing public engagement with media narratives in a manner that promotes peace, understanding, and humanitarianism. This article aims to foster a deeper understanding of the complexities surrounding media coverage of war and its profound implications for global society.